CIRSA promotes the circular economy by recycling PVC playing cards used in its casinos

CIRSA has taken a new step in its sustainability strategy with the launch of a circular recycling initiative that gives a second life to the PVC playing cards used in its casinos in Spain and Morocco. The damaged playing cards now become the raw material for manufacturing loyalty cards for its most frequent users: the Club Winner members.

This innovative measure within the sector has enabled the Company to recycle more than one ton of playing cards in the last three years, preventing this plastic material from ending up in landfills and promoting its reuse in new products within its own business ecosystem.

Partnerships for a 100% circular cycle

To materialize this project, the Group has established a collaboration model that guarantees maximum traceability. The process begins with playing cards manufactured by Fournier, the exclusive supplier for CIRSA’s casinos in Spain and Morocco. Once their useful life is over, the Company manages their certified destruction, ensuring the security of the material. Subsequently, the remains are delivered to Spica, a firm specializing in recycling, which incorporates them into its industrial process to create new recycled PVC sheets. Finally, Aplicard uses this material to manufacture the Club Winner cards.

In this way, the circle is closed: waste from a gaming activity returns to the customer converted into a valuable tool. Club Winner, designed to recognize customer trust with preferential attention and exclusive activities, now allows members to also participate in the corporate commitment to the environment.

A transversal sustainability strategy

This action is not an isolated event but responds to CIRSA’s conviction that ESG (Environmental, Social & Governance) values are fundamental pillars for generating sustainable value. As outlined in its Sustainability Report, the Company focuses its efforts on four key areas: promoting responsible gaming, reducing carbon footprint, fostering relationships with local communities, and corporate governance.

To ensure the correct execution of this roadmap, CIRSA has a solid governance structure. It relies on an ESG committee under the supervision of the Executive Chairman, Joaquim Agut, and has specifically created the Sustainability, Technology, and Innovation Commission within the Advisory Board, ensuring that initiatives such as the recycling of playing cards are just the beginning of a real positive impact on its environment.