Si lo vives, Sportium presents its new graphic campaign

Barcelona, February 20, 2024. Sportium, the number one betting house in Spain, launches its new graphic campaign based on the values of sport, such as effort and sacrifice, but also on innovation, avant-garde and evolution that the sports and entertainment industry is experiencing.

With this new design, Sportium is committed to a more modern aesthetic that is closer to the digital world, approaching the main way of consuming sport that new audiences have today and their way of understanding the world around them. For all this, they have focused on ideas such as innovation, avant-garde, evolution, daring, emotion, originality, quality and, of course, sport, to be inspired and create this new campaign concept.

“Si lo vives, Sportium” is the claim chosen by the brand to accompany the illustrations and the athletes who are the protagonists of the campaign. In the different graphic pieces, protagonists of disciplines such as football, tennis, basketball or boxing appear. In addition, the world of eSports is also represented, in line with the new direction that the company wants to take, betting on new trends in digital entertainment and niche sports.

Sportium launched this new campaign this month and, with it, shows its clear commitment to exploring new entertainment trends and reaching renewed audiences, maintaining its commitment to the values of sport.

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